While working as a Product Manager at The Exchange Lab (TEL) my role had two distinct phases, pre and post acquisition by WPP on behalf of GroupM.
Once acquired our product vision switched to becoming the single point for reporting Programmatic advertisement campaigns operated by GroupM. This required us to rebuild and reinvent process for dealing with a considerably different scale for data. To deliver this product vision, I became the Product Owner for the data collection system, the Vendor Integration Engine. This system connects Proteus to various Vendor Partners. Integrations range from a single seat for niche providers to hundreds of seats within an industry leading vendor. The VIE works in tandem with our Data Lake running, in Amazon EMR, for normalising Log Level Data.
Prior to the acquisition of TEL, I worked on a number of initiatives to enhance our data management. I collaborated with development teams on green field projects for:
To improve the effectiveness of the Operations team it became apparent that it would be advantageous to have a tool to industrialising the process of uploading 3rd Party Creative tags into multiple DSPs simultaneously. I worked with stakeholders to implement an advertiser creative library and bulk upload tool to push these assets into three DSPs: AppNexus, MediaMath and The Trade Desk, via their APIs.
Next, I worked on our Campaign Management product for members of Client Service to plan how advertising budgets would be spent across multiple DSPs. Once the user has completed their planning, the could be uploaded to three DSPs connected to Proteus.
Automating Inventory Management R&D project
Finally, prior to our acquisition, I collaborated with colleagues in the Business Intelligence team on a R&D project; part funded by Innovate UK. We developed a prototype application and algorithms for automating the blocking of websites with non-brand-safe inventory by adding them to block lists. This project was defunded post-acquisition.